Project Description

This ad concept was created for a sales associate that wanted to promote as being the “Go-To” man for bank owned property.  The idea was to create a visually interesting ad that could appeal to all types of people, but at the same time drive home the point of saving money.

The combination of the piggy bank and catchy tagline took an otherwise, gloomy topic such as foreclosure, and created a positive spin on it. The ad was a big success as it drove a lot of traffic to this associates bank owned open house events.