Project Description

Real estate advertising many times is…predictable. Slap on a home, a price and a floorplan and call it a day. Although that does work, it is nice to change it up sometimes.

Buying a house isn’t just about the structure. Sure the kitchen is nice and the color of the paint, but you also buying a lifestyle..a community..building a life for your family. For this ad, I asked a fellow colleague what was one of the selling points of Hillsborough and she said “the family atmosphere of the community.” Everyone knows each other and doesn’t feel just like a neighborhood. With that came this idea.

I went away from selling a product, but selling a community. This eye catching ad shows a happy family running out of a photograph with the tagline “Memories that come to life” says it all. The viewer can instantly relate this is a place that I want to call home.