This ad for The Park at Long Bay takes on a conceptual design. This community is tucked away around trees and away from all of busyness of Myrtle Beach. The selling point of the community is exactly that, you are close enough to the beach to drive there in a few minutes, but further enough away to have peace and quiet.
With that idea in mind, I came up with this concept. I combined a busy Myrtle Beach photo with a photo of a lake at the community. With your glasses off, you see the busy beach and with the glasses on, you see rest and relaxation. The tagline, “Live at the Beach without Living at the Beach” ties the visuals together to create a unique ad that clearly delivers the message.