This marketing piece is inserted into packets of newly registered dogs to encourage them to enroll in a lost pet recovery service. The full length size is unique and has to fold to a specific sizing as well.
The design followed the new branding I created, but also needed to be modified to make the folding “make sense” visually. I came up with the peeking dog idea, so when folded you saw the visuals and a message and when fully opened the messaging still was clear.
On the back was the instructions on how to enter into the service. It was a tricky project but the final product was effective and is included in thousands of packets a month.