Logo design is one of the most challenging projects, as it is ultimately your brand of your business. Have you ever seen a poorly designed logo and instantly think the company isn’t any good?
I probably went through over 40 different ideas for this logo before it was settled on this particular design. Various approaches included showing the act of love, pet rescue, or our mission all in a single logo, but the end result was just not working.
Finally the idea of an abstract dog running, that doesn’t specifically speak to any breed was created. The large font choice and subtle arrow going forward finishes off the design. The company board was extremely pleased with this logo and this became the new face of this company.