A business card has to accomplish a lot for something that is only 3 inches wide. What other marketing tool is there that gives an immediate first impression?
For a recruiting ad concept, I focused on our Coldwell Banker business card and what comes with it. Our company has been around since 1972 and Coldwell Banker is a 100 year old brand, so that business card carries heavy weight. With these two ads, we gave our business card life by selling how prestigious it is to have your name on this card.
The final product is visually interesting and really sells the objective that Coldwell Banker is the company to work for.